What Makes You Feel Better? Ans: Sending a text
I was on the CTA bus heading home today when I saw a bus ad asking the question What Makes You Feel Better? It was ostensibly an ad for Swedish Covenant Hospital, but what was cool was the invitation on the ad to text your response to the question to 30364. If you visit the website, it displays a list of recent responses, as well as the ability to upload your own photo. Not surprisingly, you see a lot of pictures of cute kids and puppies. I thought this was a nicely done advertising spot that brought in text messaging in a relevant way. I went home and researched the company behind the shortcode, and lo and behold pleasantly surprised to find it was yet another Chicago-based company! This makes at least 4 companies I know about involved in the mobile marketing arena here in Chicago. Must be something in the water (or lake maybe) !
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BTW, I just recommended a Wiffiti board to Chris Pirillo -- he posted about trying to make an LED sign that his UStream watchers could post to:
http://chris.pirillo.com/2007/05/19/led-sign-fun/